It all started back in 2017 when founder & CEO of Nature’s Thirst Trap Imani Jackson was introduced to the benefits of veganism in the documentary What the Health. The documentary led her to her decision to go vegan cold turkey (or should we say cold tempeh). Starting that year, she lived through the difficulty of finding vegan foods in the city of Compton where she resided and in nearby neighborhoods. She even had to travel out of her city just to get a raw and unpasteurized juice. She knew if she was experiencing this, so were others who were vegans living in the same food desert and those who solely wanted to eat healthy foods amid their busy schedules.
Imani got her start in juicing after attending a meditation circle where she focused on discipline and experienced a calling to purchase a juicer. From that point on, she was juicing for herself daily and experienced the many benefits. The struggle of living in a food desert inspired her process of starting a juice bar in her city. She knew that even if her community members were not thrilled to eat a salad, they would be able to drink a juice with the same benefits. It was also important for her to educate her community of each ingredient in Nature’s Thirst Trap’s juices and their benefits.